‘What is the Price Marketing is Willing to Pay for Influence?’ – ‘Business 2 Community’ Article

Theo Priestley says, “Over at Techcrunch there’s an interesting story of how Condé Nast has grown it’s portfolio of companies not through further media investment but instead with a niche fashion jeweler. It may sound like an odd choice, but given they also own Vogue, it makes perfect sense to marry media and jewelry audiences with each other.

While publishing revenues take a dip as the traditional marketing and advertising landscape get more clever, media is being forced to look at other avenues for profit”.