‘Which Emails Get Rescued From Spam Folders’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Which Emails Get Rescued From Spam Folders”.
Ayaz Nanji says, “Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return Path.
The study examined This Is Not Spam (TINS) rates—i.e. how often subscribers “rescue” messages from their email spam folders—in 1Q13. The research was based on an analysis of messages sent to Return Path’s panel of three million email users. Below, key findings“.
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