‘Why Call Tracking Is Only Step One for Marketers’ – ‘Business 2 Community’ Article

Olivia Cole says, “As marketers seek to better understand how their campaigns are working and reduce the amount of ad dollars they waste on unsuccessful ads, call tracking has become a go-to tool. With the ability to track online and offline leads and understand which ads, keywords, domains, etc. are driving leads and which aren’t; marketing teams have greater control over their leads than ever before. But if marketers think that tracking the source of their leads is where their strategy stops, they are missing a crucial next step. Tracking where leads come from is important, but taking control of where they go once you’ve got them is critical”.