‘Winning the Marketing Battle Between Help and Hype′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Winning the Marketing Battle Between Help and Hype″.
Baer says, “In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” A blogger who I really respect a lot, Jay Baer, has just published a”.
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