The latest article on  ‘Marketing Land’ is titled “12 Tips To Take Your A/B & Multivariate Testing To The Next Level”.

Benjamin Spiegel says, “235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool for digital marketers today. But if you already understand its role and are conducting your own experiments, what’s next? Where do you go from here?

The best way to take your testing efforts to the next level is to focus on the various elements of your experiments. This helps ensure that your tests are not flawed and will produce meaningful results that can be used to inform your marketing efforts. Only then will your testing efforts truly begin to pay off for your organization”.

12 Tips To Take Your A/B & Multivariate Testing To The Next Level

Marketing Land

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