The latest MOZ blog post is titled “An Evergreen Content Case Study”.

Christopher Fielden says, “In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a website would prove more efficient than spending time planning and creating multiple pieces of fresh content. This is what I found”.

An Evergreen Content Case Study

MOZ Blog

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