‘90% Of Customers Will Recommend Brands After Social Media Interactions’ – Business Insider

The latest article on Business Insider is titled “90% Of Customers Will Recommend Brands After Social Media Interactions”.

John Glenday says, “A new study conducted by the Internet Advertising Bureau has found that 90 per cent of consumers would recommend a brand to others after interacting with them on social media.

The study focused on FMCG brands Heinz, Kettle and Twinings and found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing brand loyalty.

More than 4,500 survey responses were collected from each brands social media pages over a two month period and supplemented by 800 interviews to inform the findings”.

90% Of Customers Will Recommend Brands After Social Media Interactions

Business Insider