‘An Open Letter to Anyone Who Writes Headlines for a Living’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “An Open Letter to Anyone Who Writes Headlines for a Living”.
Demian Farnworth says, “Howdy writer,
Remember when I said that profitable advertising was a planned and purposeful neglect of everything except making the sale … and that you should treat copywriting like a salesman?
Well, there is something else you should know: the difference between copywriting and face-to-face salesmanship is that the salesperson can’t be ignored”.
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