The latest article on  ‘Marketing Land’ is titled “Beware: As Mobile Grows, Desktop May Decline”.

James Green says, “I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over again:

  1. Time spent on desktops is still much greater than the dollars spent reaching the audience using them.
  2. This is the year of mobile.

My reaction to this has been:

  1. Nod sagely, talk about the demise of the :30-second spot (on TV).
  2. Laugh. Another “year of mobile”? Sure thing, you bet – just like last year”.

Beware: As Mobile Grows, Desktop May Decline

Marketing Land

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