The latest article on  ‘Marketing Land’ is titled “Google, Amazon, Reddit & Others May Be Paying Adblock To Keep Showing Ads”.

Ginny Marvin says, “Google is reportedly among the ad networks and Web properties paying Adblock Plus parent company Eyeo for inclusion on Adblock Plus’s whitelist. Adblock is the number one browser extension on Chrome and Firefox for ad blocking. The Verge picked up German news site Horizont’s report that Google and others are paying Adblock to allow “non-intrusive” ads to show by default for Adblock Plus 2.0 users.

The Adblock Plus states that “Whitelisting is free for all small websites and blogs. However, managing this list requires significant effort on our side and this task cannot be completely taken over by volunteers as it happens with common filter lists. That’s why we are being paid by some larger properties that serve non-intrusive advertisements that want to participate in the Acceptable Ads initiative.””.

Google, Amazon, Reddit & Others May Be Paying Adblock To Keep Showing Ads

Marketing Land

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