‘Latent Consequences Of Conversion Rate Optimization’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Latent Consequences Of Conversion Rate Optimization”.
Benny Blum says, “I took a call the other day from a prospect struggling to meet their goal CPA in paid search. Their problem was logically simple: CPA is 3x over what it needs to be.
After discussing account strategy, structure, and so on, the prospect said, “Well you could just triple my conversion rate and then we’ll be good to go.” Hot damn, it’s that simple!
Conversion rate optimization is undoubtedly the most influential form of optimization for a direct-response driven website. The prospect was right – tripling conversion rate would solve his problem”.
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