The latest ‘MarketingExperiments’ blog post is titled “Online Cart: 6 ideas to test and optimize your checkout process”.

Gina Greco says, “The checkout process is one of my favorite parts of a sales funnel to optimize.

For customers, it’s where the excitement of their purchase is only a few steps away, and for marketers, it’s one last chance to connect with customers before they leave your site.

And through testing with our Research Partners, I’ve discovered a few basic test ideas that can help you achieve some quick lifts while saving your limited resources for testing opportunities that further develop your customer theory while hopefully increasing ROI”.

Online Cart: 6 ideas to test and optimize your checkout process

MarketingExperiments Blog

Sharing is caring