‘What’s the Value of Being the Top Google Search Result?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What’s the Value of Being the Top Google Search Result?”.
Ayaz Nanji says, “A website with the first position in Google results receives 33% of the search traffic for a keyword or phrase, compared with 18% for the second position, according to a recent report by Chitika Insights.
In addition, being in the first position on any page of results contributes to more traffic than the second position on that page. For example, traffic from users drops 27%, 11.3%, and 5.4% from the first position to second position on pages two, three, and four, respectively, of Google search results“.
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