‘Amplify Your Content Strategy with Influencer Marketing′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Amplify Your Content Strategy with Influencer Marketing″.
Baer says, “Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. The idea is that if you take the time to identify and build relationships with those influencers, you can leverage them”.
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