‘Five ways marketing directors can use Big Data’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five ways marketing directors can use Big Data”.
Sam Davies says, “According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year.
But what is it today, and how can marketers use it to enhance lead generation and business?”.
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