‘How to Make Your Content Go Viral’ – ‘Mashable’

Johan Berger says, “If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. You might as well buy a lottery ticket.

And that’s a great theory — except for the fact that it’s completely wrong.

There’s a science behind why people share some things rather than others. We’ve analyzed thousands of pieces of online content and tens of thousands of products and brands in an attempt to understand why some things make the most-emailed list“.