‘Why Content Marketing Goes Rogue And How To Rein It In’ – ‘Marketing Land’ Article

The latest article on  ‘Marketing Land’ is titled “Why Content Marketing Goes Rogue And How To Rein It In”.

Rebecca Lieb says, “Is your content going rogue?

Do you know all the sites and social media accounts controlled by your brand or company?Who can access and update them? Who knows the passwords? How frequently is the content on each property being updated, and how do those updates conform to larger communications and brand strategies?

Or has this whole content thing mushroomed out of control, quite possibly behind your back? A project I’m involved with was supposed to have been delivered last week. It’s late (I hate late!), but it can’t be helped”.

Why Content Marketing Goes Rogue And How To Rein It In

Marketing Land