‘6 Digital Metrics You Should Be Watching’ – ‘Mashable’

Kristin Kovner says, “Many of us track page views, unique visitors, followers and fan counts. We obsess over click-through rates, bounce rates, cart abandonment rates and load times — and with good reason. These are key metrics that serve as proxies for brand health and can aid or impede business growth.

However, there are other metrics you should be watching — not just for their absolute value or monthly change, but also for the story they may be telling you about your brand at a deeper level”.