‘8 Ways to Win at Marketing by Being Useful’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “8 Ways to Win at Marketing by Being Useful”.
Jay Baer says, “Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s marketers need to be smart and be HELPFUL with their social media marketing and not bombard a sales message over and over again.
In my new book “Youtility: Why Smart Marketing is about Help not Hype” the premise is that if you create marketing that people genuinely want, you can dispense with the “shock,” “awe,” and “viral” and focus on solving problems, answering questions, and creating long-lasting customer relationships by doing so”.
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