‘Facebook Has Banned Ad Price ‘Arbitrage” – Business Insider
The latest article on Business Insider is titled “Facebook Has Banned Ad Price ‘Arbitrage'”.
Jim Edwards says, “Facebook has changed its policies to prevent media buyers over-charging for Facebook ads through what some in the industry call “arbitrage” — the practice of buying ad inventory cheaply and selling it to clients at a markup.
Arbitrage remains controversial throughout the adtech world, where pricing is murky and agencies frequently accuse each other of shenanigans with client money. Many clients still lack basic information about how online ad inventory is generated and sold”.
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