‘Do Computers Know Your Customers Better Than You?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Do Computers Know Your Customers Better Than You?”.
Jaime Brugueras says, “Can a computer really understand and interpret your customer’s needs? We know computers can win in Jeopardy! and chess, but can they compete on personal interaction?
Even though computers might still need some direction from humans, in business to customer communication it seems a computer might, in many instances, be better suited to take care of your customer communications than you or your staff.
Why?
Because computer systems can gather and assess information about your customers and automatically contact them with relevant and timely information that is personalized“.
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