‘Social Search: The Promise & The Problems In The Way’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Social Search: The Promise & The Problems In The Way”.
Kevin Ryan says, “One of the reasons people clamor for good social search is their pre-purchase desire to access user-generated reviews — information from people who know the product or service and can offer a useful opinion.
With Facebook graph search going live for all (using US English), we’ve learned a lot about how it works, and what it does. Still, a couple of big questions remain. Why do people need to spend more time searching for stuff, and how is that going to help marketers determine intent, awareness and desire?”.
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