‘Why “We Beat Internet Prices” Isn’t The Best Battle Cry’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Why “We Beat Internet Prices” Isn’t The Best Battle Cry”.
Adam Silverman says, “I recently received a direct mail piece from one of my favorite retailers with a massive ad in that proclaimed “We Beat Internet Prices”. Now, I am a big fan of straightforward and robust value propositions, but these types of brand exclamations are antiquated and add little value to customers, mainly because they simply reward customers for being good bargain hunters. Instead of simply stating you beat your competitor’s prices, employing strategic pricing and customer engagement initiatives creates real distinct value to your customers”.
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