The latest article on ‘MarketingProfs’ is titled “Holiday Email Campaigns: Global Trends and Benchmarks”.

Ayaz Nanji says, “The most popular types of email sent by marketers during the holiday season (October to December) are “percentage off” and “dollar amount off” offers, yet consumers often do not differentiate those from standard mailings, according to a recent report by Experian Marketing Services.

In addition, consumer response to these tactics varies significantly by country. Among the key regional differences are the following:

  • In Spain, “percentage off” email campaigns actually performed worse last holiday season than standard mailings“.

Holiday Email Campaigns: Global Trends and Benchmarks

MarketingProfs

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