‘How Not to Win Any Marketing Awards Ever′ by Jay Baer
Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How Not to Win Any Marketing Awards Ever″.
Baer says, “Lately, I’ve been asked to judge quite a few marketing awards competitions. Mostly digital awards, but some traditional/offline categories, too. The specific awards and contests don’t matter, because the affliction I see is universal. It is that most marketing awards entry write-ups are absolutely terrible.
Look, I get it. Convince & Convert is the fifth marketing services firm I’ve owned or managed. I understand that the pace of the game can breed the “oh crap, those award entries are due Friday” realization”.
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