The latest article on ‘Website Magazine’ is titled “Recreating Face-to-Face Interactions Online”.

Amberly Dressler says, “Customers want to access customer service support in multiple ways (even online), and e-commerce merchants set up for success are those that consider all the different ways consumers will want to interact with their businesses.

The advantages that come with offering multiple ways to access customer service include buyer confidence, which can result in an increase in conversion rates and brand reputation. Live chat, text chat, virtual phone offerings and video are some ways to support customers online. One application seems to be the best of all these virtual worlds”.

Recreating Face-to-Face Interactions Online

Website Magazine

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