The latest article on  ‘Marketing Land’ is titled “3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns”.

Kohki Yamaguchi says, “Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid search. With the end of migration scheduled for July 22, marketers are scrambling to figure out “what works” on the new campaign format. A key point of change in Enhanced Campaigns is the expanded use of bid adjustments — percentage modifiers to control relative bids between devices, geos, and other targets. Since efficiency varies by target, getting the adjustment factors correct is critical for achieving optimal performance”.

3 Advanced Tips For Bid Adjustments In Google Enhanced Campaigns

Marketing Land

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