‘7 Reasons to Remove “Link Building” from Our Vocabulary’ – MOZ Blog
The latest MOZ blog post is titled “7 Reasons to Remove “Link Building” from Our Vocabulary”.
Carson Ward says, “It may seem insane to many in the industry to speak of discarding “link building” as an action, goal, or job description; but after years of consulting, dozens of penalty-related questions in Moz’s Q&A, and careful consideration, I am convinced that the idea of “building links” has been heartbreakingly detrimental to our industry and many site owners. I will argue that everyone — marketers and SEOs included — would be better off if we stopped talking about building links altogether”.
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