The latest ‘MarketingExperiments’ blog post is titled “B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]”.

Erin Hogg says, “MarketingSherpa Lead Gen Summit 2013 is a chance for marketers to learn through real-world case studies and practical application how to improve the entire lead generation process, from lead capture to sales hand-off. In anticipation of this event, here is a video excerpt of a session from last year’s B2B Summit, “B2B Gamification: How Autodesk used game mechanics for in-trial marketing.”

Dawn Wolfe, Senior Marketing Manager, and Andy Mott, Marketing Manager, both of Autodesk, shared with the audience at Summit how they incorporated game mechanics into the free trial of an Autodesk software program, 3ds Max. Autodesk makes 3D design, engineering and entertainment software”.

B2B Gamification: Autodesk’s two approaches to in-trial marketing [Video]

MarketingExperiments Blog

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