‘Rooting out Botnet and Non-Human Traffic’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Rooting out Botnet and Non-Human Traffic”.
The WM team says, “Everyone in advertising technology has a role and stake in the effort to root out botnets and non-human traffic (NHT), according to Rubicon Project, which is reinforcing the integrity of its REVV Platform, a real-time trading platform for buying and selling digital ads, by engaging in what it refers to as “cutting-edge analytical detective work – managed by humans and aided by technology.”
Using various detection methodologies, the Rubicon Project looked for publishers with abnormal traffic patterns. The process is supported by a set of proprietary algorithms that use a variety of signals to numerically score each impression in real time; algorithms within Rubicon’s Brand Protection suite; as well as other pattern-analysis algorithms”.
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