‘S%#t PR People Do That Journalists Hate’ – HubSpot
The latest article on HubSpot blog is titled “S%#t PR People Do That Journalists Hate [SlideShare]”.
Katie Burke says, “I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”
It didn’t take me long to figure out that anyone who works in PR is caught in the vast space between fact and fiction, perception and reality, and needs to constantly manage executive expectations while also maintaining effective and fruitful relationships with journalists”.
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