‘4 Steps to Explosive Real-Time Marketing’ – ‘Mashable’

Keith Messick says, “Shortly after the Superdome lights went dark during Super Bowl XLX in February, Oreo tweeted a qipppy photo, which immediately launched a “real-time marketing” fervor.

Since then, people have mentioned Oreo and real-time marketing nearly 2 million times on Twitter, and countless articles and panel sessions have examined how marketers can replicate the “Oreo moment.”

But the truth is, real-time marketing success starts with a brand’s day-to-day activity, not a single well-timed moment”.