‘Does Social Media Have Real Value?’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Does Social Media Have Real Value?”.
Vickie Pittard says, “The ongoing debate about the value of social media engagement remains unresolved. However efforts have been made to assess the value of social media as “earned media” and to assess the ROI of social media marketing. After applying these recent calculations to our business and to our clients’ businesses, we find the assessments reasonable. At the very least, these calculations create a starting point for analysis of individual business results”.
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