‘Email and Search Deliver More Customers Than Social Media’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Email and Search Deliver More Customers Than Social Media”.
Ayaz Nanji says, “Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has exploded in growth over the past four years, according to a recent report by Custora.
The study, which examined data from 86 US retailers across 14 industries, found organic search to be the largest source of e-commerce customers (15.8% of all customers acquired), followed by cost-per-click (9.8%). Since 2009, customer acquisition via email has quadrupled, growing to 6.8%. Affiliate referral traffic has also grown significantly, and now accounts for 6.3% of customers acquired“.
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