‘Mark Twain’s 10-Sentence Course on Branding and Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Mark Twain’s 10-Sentence Course on Branding and Marketing”.
Tom Bentley says, “Quick, what white-suited, stogie-smoking, joke-telling wise guy delayed the publication of his autobiography for 100 years? And how could that bio, produced by a university press at 700+ pages—with more than 200 of them devoted to scholarly footnotes—how could such a moldy thing possibly be a best-seller?
Easy, because the writer made it richly public that the autobiographical materials were too hot to be published in his lifetime.
That, my friends, is marketing“.
Comments are closed.
