The latest article on  ‘Marketing Land’ is titled “The Most Important KPI For A Performance Marketer”.

Hamed Jafari says, “Many performance marketers continue to consider click-through rate (CTR) as a key performance indicator of their search campaigns’ effectiveness and evolve their PPC optimization strategy around that.

At the end of the day, what matters most is achieving the best ROI given your business objectives and budget, and you might optimize directly to CTR or ROI or a combination of success metrics to achieve that.

In order to have the best optimization strategy for your SEM campaigns, it is important to understand and quantify the influencers of ROI”.

The Most Important KPI For A Performance Marketer

Marketing Land

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