‘7 Steps to Mobile-friendly Emails’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “7 Steps to Mobile-friendly Emails”.
Pamella Neely says, “Mobile is more important every day. Just last week, email service provider Litmus increased its estimate of how many emails are opened on mobile devices — to 44 percent. Desktop views were only 33 percent.
You read that right. There are one third more opens on mobile devices than there are on desktops. And mobile opens are expected to reach 50 percent by the end of the year”.
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