MarketingSherpa has released a case study titled “B2B Social Media: SAP Latin America boosts followers 900% [Part I]”.

David Kirkpatrick says, “Social media is a B2B marketing channel, and potentially a very powerful channel when approached with an overall strategy. This case study takes a look at social media at SAP, and takes a deeper dive into social media at SAP Latin America.

We heard the global perspective and insights from one of SAP’s six worldwide regions on how the multinational implements its social media strategy across many markets. Not every marketer is dealing with that challenge, but the basic principles presented in this article can be applied by almost any size B2B enterprise from SMB to, well, SAP-size”.

B2B Social Media: SAP Latin America boosts followers 900% [Part I]

MarketingSherpa

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