The latest article on Business Insider is titled “Here’s The ‘Ugly’ Truth About What’s Killing Revenue Growth At Yahoo”.

Jim Edwards says, “All Yahoo CEO Marissa Mayer wanted to talk about yesterday on her Q2 2013 earnings call was the company’s new product portfolio, Tumblr, and how it hoped to grow its audience.

But all the Wall Street analysts wanted to ask her about was the effect of “programmatic” advertising and RTB, which appear to be the culprit of falling ad prices at Yahoo.

Some called it Yahoo’s “ugly” problem”.

Here’s The ‘Ugly’ Truth About What’s Killing Revenue Growth At Yahoo

Business Insider

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