The latest post on ‘ReadWrite’ is titled “News Flash For Marissa Mayer: Yahoo’s Brand Is Still Dying”.

Stephanie Chan says, “Today is Marissa Mayer’s first anniversary as Yahoo CEO, and the 72% rise in the company’s share price over that time certainly represents one big vote of confidence in her leadership. But the company has a bigger, if less obvious, problem: Its brand is still losing ground with consumers.

According to YouGov BrandIndex, a poll that measures consumer perception of brands, Yahoo’s score has dropped precipitously since Mayer was named CEO—to 25 from 37. The BrandIndex poll interviews a representative sample of 5,000 people every weekday, generating an index number for various brands that can range from -100 to 100″.

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