The latest post on ‘Mashable’ is titled “Yahoo Acquires Mobile Ad Tech Startup, Promises New Ad Products”.

Lauren Indvik says, “After acquiring 16 companies focused on consumer-facing mobile products, Yahoo has made its first investment in mobile ad technology since Marissa Mayer became CEO a year ago.

Yahoo announced Wednesday that it has acquired Admovate, which has developed “sophisticated technology that helps marketers reach their desired audience at the right time and place,” per Yahoo’s description”.

Yahoo Acquires Mobile Ad Tech Startup, Promises New Ad Products

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