‘Landing Page Optimization: Simple pop-up overlay increases conversion 63%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Simple pop-up overlay increases conversion 63%”.
John Tackett says, “When it comes to how color use can impact the performance of a landing page, some of the least intuitive changes can produce a significant lift.
So, in today’s MarketingExperiments Blog post, we’re going to look at how the MECLABS research team used a simple pop-up overlay on a landing page to increase account sign-ups 63%. But first, let’s look at the research notes for a little background …
Background: Company provides educational resources for health and fitness professionals who subscribe to one of its online memberships”.
Landing Page Optimization: Simple pop-up overlay increases conversion 63%
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