‘2013 Super Guide to Customer Acquisition’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “2013 Super Guide to Customer Acquisition”.
Allison Howen says, “A lot goes into running a successful business, but at the end of the day, it all comes down to an intricate game of Cat and Mouse.
Your business is trying to lure customers to your website through a variety of marketing channels (think mobile, social, search) by convincing them of the superiority of your product or service, and then converting them once they arrive. This, of course, isn’t as easy as it sounds or as some companies make it look”.
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