Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book″.

Baer says, “One of the key theses of my new book Youtility: Why Smart Marketing is About Help not Hype is “radical transparency.” Today, when a majority of prospective customers have access to high-speed Internet access in the palms of their hands, what’s the point in trying to hide? Why are you holding back? No Secrets In”.

25 Secrets – How I Wrote and Marketed a New York Times Best Selling Business Book

Jay Baer’s ‘Convince & Convert’ Blog

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