The latest article on ‘MarketingProfs’ is titled “Crack the Customer Code With Real-Time Segmentation and Predictive Analytics”.

Pelin Thorogood says, “As retailers and marketing teams head into the summer months in the northern hemisphere, it’s time to take a breath and ask, What have we learned about buyers and multichannel marketing in the first half of 2013?

One thing is front and center: Customer relevancy remains the Holy Grail of marketing. A study recently completed by marketing provider Lyris and the Economist Intelligence Unit found personalization was a top strategy of marketing executives surveyed (Mind the Digital Marketing Gap). But almost half of those marketers said lack of capacity to analyze “big data” is their biggest hurdle, behind budget limitations“.

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics

‘MarketingProfs

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