The latest article on Business Insider is titled “Marissa Mayer May Have Borrowed From Google To Fix Yahoo’s Ad Revenue Problem”.

Jim Edwards says, “Yahoo CEO Marissa Mayer may be overhauling Right Media, its big display advertising exchange, and using Admovate to do it, according to Adweek. That’s news because a few months ago, the rumor was that she might sell it and rely instead on Google to place ads on Yahoo‘s various media properties.

Right Media does not have a great reputation in the ad business, judging by its press clips. Adweek calls it “deeply flawed” because it offers a lot of junk inventory that no one really wants”.

Marissa Mayer May Have Borrowed From Google To Fix Yahoo’s Ad Revenue Problem

Business Insider

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