The latest article on ‘MarketingProfs’ is titled “The 10-Step Path to Marketing Nirvana”.

Tom Asacker says, “At first blush, “marketing nirvana” seems an oxymoron, like “jumbo shrimp” or “working vacation.” But so does the brand “Burkini”—a combination of “burka” and “bikini,” yet its creator embraced the path to marketing nirvana and became an international success.

Here’s the path…

Step 1: Understand your audience’s beliefs and desires

The Burkini is stylish and comfortable swimwear that also meets the Islamic requirements for modesty. It was invented by a woman who was inspired by watching her Muslim niece struggle to play netball in bulky covering“.

The 10-Step Path to Marketing Nirvana

MarketingProfs

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