‘Publish With Passion: Let Your Content Find An Audience’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Publish With Passion: Let Your Content Find An Audience”.
Matt Jessell says, “There’s a great expression sometimes used in business: “A camel is a horse designed by committee.”
I don’t have anything against camels, of course, but I do agree with the underlying sentiment: well-intentioned content and advertising campaigns can go awry when the companies executing them have lost sight of their original purpose.
A recent interview with some of the most successful content creators on YouTube illustrates this point”.
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