The latest article on  ‘Marketing Land’ is titled “Ways You Need To Beef Up Your Social CRM Program”.

Andy Lombard says, “Like every good marketer, you probably have an active social media marketing plan aimed at connecting with customers and attracting prospects. No doubt, you’ve collected friends, followers and likes on Facebook, Twitter and other platforms.

But, if you’re not taking your social customer relationship management (CRM) program past that point, you might not be aware of all the ways you can multiply the payoff of those Facebook likes and Twitter followers.

A smart and sophisticated social CRM strategy can inspire brand evangelism, collect user data and proactively shape the public conversation about your business”.

Ways You Need To Beef Up Your Social CRM Program

Marketing Land

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