‘Web Versus Mobile Analytics [Infographic]’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Web Versus Mobile Analytics [Infographic]”.
Verónica Maria Jarski says, “Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile users?
The following infographic by Medio makes the case for using mobile analytics to effectively track mobile users and their movements. After all, what a consumer purchases from a tablet while at work often differs from what she buys at home from her desktop PC or from her mobile phone while out with friends“.
Comments are closed.
